From a Wine Country

Coming from a country where wine is an important part of the culture, heritage and identity, wine has always been a part of my life. I can’t recall the first time I had wine, or the first time I visit a winery. I spend the first years of my life five minutes away from big winery in the Maipo Valley, and wine has never been absent on my family’s table.

Even though I had never thought on wine as “business”, I had been always very attracted to the marketing created by the industry. There is a special magic around the category, that comes from the passion with which wine has been historically made, from the families that have dedicated their lives to the production of wine, to the way in which wine brings people together and to many stories and myths associated to the wineries and wine itself. This is way as I decided to work on Marketing after college, one of the first industries in which I thought was the wine industry. And this is how my first marketing role was in a winery in Chile, doing consumer market research and product management for the domestic market.

Having experienced and learned more about the industry in Chile during that period, I’m more interested now in understanding and learning more about the wine industry in the world, and the place that the Chilean industry plays there, together to its potential to become a more important player in the global industry and a more important driver to the country’s economy.
I’m very excited to spend these hours learning more about wine, while drinking and discovering new flavors!