A course that combines wine
tasting and strategic conversations feels like the apex of a business school
curriculum. In all seriousness, as it relates to the former, I enjoy a class of
wine from time to time (primarily lighter reds), but I have close to zero
knowledge of the wine making process or what really differentiates one wine
from another. In those awkward moments when I have to choose a bottle for the
dinner table, I usually ask for a few recommendations for a Pinot Noir and then
choose a cheaper bottle (but not the cheapest). Through this course, I would
like to develop a more formulated view of what wines I like most and why I like
them rather than merely basing decisions on price.
As it relates to the strategic
element of the class, the wine business seems like a very interesting industry
to analyze given evolving dynamics between suppliers, distributors and
retailers and evolving consumer preferences based on demographic shifts and
potentially other factors. Furthermore, it seems like a very difficult industry
to make money, but some players have been successful. Given this, I’m very curious
to understand what has differentiated winners and losers historically and what
factors might prove most vital in determining success stories in the future.
In 5 super sessions, you'll probably get more exposure to what drives success/failure at the brand level vs. your personal favorite preferences (which will require days and weeks and months of tasting to determine)- but report back at the end to see how we did!
ReplyDelete