Global Dynamics of the Wine Industry- Fall Compressed Course 2017: Wine in Lebanon

Monday, December 4, 2017

Wine in Lebanon

Coming from Lebanon, one area of interest of mine is Lebanese wine. Growing up (well, after the age of 18) local wine was something that I became quite familiar with. I had always thought that local wine was a new concept that was not entirely authentic to Lebanese culture, and only recently did some research about it...

I was surprised to learn that Lebanon is supposed to be one of the world's oldest wine regions, particularly the Bekaa valley (shown below)with a temple dedicated to Baachus, the Roman God of wine, agriculture and fertility.

Chateau Ksara and Kefraya are the two biggest wine houses, producing a variety of wines including Cabernet Sauvignon, Merlot and Rhone varietals. The 'Chateau' in the name is no surprise given Lebanon's close relationship to the French.

Wine tourism was experiencing some increased popularity, especially locally, but given the Bekaa valley's proximity to Syria and danger zones, wine tourism currently doesn't realize it's full potential in Lebanon.

1 comment:

Alyssa J. RappDecember 5, 2017 at 10:47 AM
Chateau Musar is another Lebanese favorite in the US. Michael Broadbent was the famed director of Christie's wine department in London- and his son Bartholomew Broadbent imports Musar's wines into the US.
ReplyDelete
Replies

Add comment

Note: Only a member of this blog may post a comment.

Course Description

This course will examine the world of wine with a fresh and contemporary lens. It will explore the market dynamics of this fascinating global industry. The goal of the course is to provide insight into the branding, marketing, and distribution dynamics that shape what consumers can buy and consume with a focus on the strategies of some of the world's leading wine brands. Attention will also be paid to the legal, regulatory, and market dynamics that define the U.S. wine industry as well as to issues of contested authenticity in the world of wine.