Memorable Experience = Memorable Tasting Wines?

I feel like I've always struggled to remember the taste of certain wines. In part, I think it's because the flavor differences can be really subtle and muted, especially in comparison to other drinks, like cocktails, where the band of flavor is much wider.

But, this study I came across suggests that the time and place where I encounter new flavors may be linked to my memory of flavor. The study found that negative tastes from foods that caused stomach pain activated the area of the brain associated with memory of time and place. No such link was found for foods that did not cause pain. This study makes me wonder if in further research some additional links would be found between memory of time and place and taste in a positive context (if new studies using different methodologies were conducted).

If such a link is found in a positive context, I wonder if the implication for wineries is to try to create new physical experiences at their wineries associated with their tasting rooms - bolder artwork, more immersive displays and architecture, etc. to try to develop a more memorable experience leading to a more memorable tasting wine.